Time To Refresh Blog Tour: 7 Ways to Build Your Personal Author Brand

We joined up with a bunch of amazing book bloggers for the Time To Refresh Blog Tour!

BOOK IMAGE Time to Refresh (1)

Book summary

What happens when some part of your life comes to a screeching halt?

Time to Refresh: A 21- Day Devotional to Renew Your Mind After Being Laid Off, Fired or Sidelined, highlights Karen Brown Tyson’s journey through the Bible following one of three layoffs in her life.

Watch how God leads one woman on a 21-day journey through the Bible and teaches her how to G.L.O.W.— gratitude, listen, observe and witness.

Print Length: 68 pages

Genre: Nonfiction, Self-Help

Publisher: Constant Communicators

ISBN: 978-0692170489

Time to Refresh is available to purchase on Amazon.com and Barnes and Noble.

karenBrownTysonBranding_0015

About the Author

For the past 25 years, Karen Brown Tyson worked for Fortune 500 companies in the fast food, pharmaceutical, and telecommunication industries. Today, Karen is the founder of Constant Communicators, a lifestyle business that helps people improve their business writing skills. Time to Refresh:  A 21-Day Devotional to Renew Your Mind After Being Laid Off, Fired or Sidelined was released in August 2018.  Karen lives in North Carolina with her husband and son.

You can find Karen at –

Personal Website – www.karenbrowntyson.com 

Blog: https://karenbrowntyson.com/blog-2-feed/ 

Twitter: https://twitter.com/KBTWrites 

Facebook: https://www.facebook.com/Write-to-Inspire-385353048666490/


Without further ado, here is Karen’s article:

7 Ways to Build Your Personal Author Brand

Let me guess…

You are busy writing your book.  Or maybe you’re working on an article for Forbes or Inc. magazine.  Your writing career is finally taking off but you are always looking for ways to connect with potential readers.

Now you need to focus your attention on something just as important as your writing.

Your personal brand.

You have been so busy writing you haven’t thought about marketing your work, let alone building a personal brand.  And before you object, yes, you need a personal brand.  Why?  Because a brand is anything that separates one product from another.  Your personal brand as a writer will let people know who you are, what you stand for and what you write about.

Below are seven ideas on how to build your personal brand.  One thing to remember:  There is no one way to do this.  What works for one writer may not work for another writer. Focus on what works for you.  Be authentic and stay true to yourself.

Social Media

Using social media platforms like Twitter, Facebook, Pinterest, Snapchat and LinkedIn might connect you with your audience.   Before you tweet, post or like anything, determine the messages you will post and how often.  Create a simple strategy on how you will use social media.  Test different social media platforms and select two. Don’t build your brand on all platforms.

Content platforms

Consider posting content or chapters from your book on content platforms like Medium and Thrive Global. Drive readers to your website or landing page through links in your content.

Landing pages

A landing page is a single web page used to promote one topic or product.  With a landing page, you can sell your book, offer free giveaways like an ebook or course and build an email distribution list. If you don’t have a website, landing pages are a great way to connect with your audience.  Include a link to your landing page in your social media messages and articles.

Website

A website allows you to highlight several aspects of your writing — books, blog, workshops, speaking engagement dates, products, reviews, etc.  A website is good for sharing your work with potential literary agents and event planners looking for speakers for an event. A word of caution:  Keep your website updated with new information.  Create a plan for how you will manage your website including an editorial calendar if you are planning to have a blog.

Blog

A blog allows you to expose current and new readers to your writing. Use your blog to position yourself as a thought-leader with experience related to various topics. Make a list of topics you plan to write about regularly.  Create an editorial calendar outlining when you will cover each topic. Test how readers react to each blog post.

Guest posts

Writing content for other blogs is a good way to meet new readers and build your brand.  Pitch story ideas to bloggers who share your interests.  Include a link to your website or landing page in your guest blog post.

Podcast

Blogging and guest blogging take time.  If you are working on your next book, you may find it hard to write more content for a blog.  If so, consider starting a podcast where you interview guests about topics important to you and your readers.  You can post the transcript from the podcast on your website.


Here is the entire list of the blog tour dates:

November 26th @ The Muffin
What goes better in the morning than a muffin? Grab your coffee and stop by the Muffin blog where you can read an interview with author Karen Brown Tyson and enter to win a copy of her book Time to Refresh.
muffin.wow-womenonwriting.com

November 29th @ Bookworm Blog
Be sure to stop by Anjanette’s blog where you can read Karen Brown Tyson’s guest post on managing career, home, and ministry.
bookworm66.wordpress.com

November 29th @ The Frugalista Mom
Visit Rozelyn’s blog where you can read her review of Karen Brown Tyson’s book Time to Refresh.
http://thefrugalistamom.com/

November 30th @ Amateur Twin Mom
Visit Jonelle’s blog to read what she has to say about Karen Brown Tyson’s book Time to Refresh.
https://www.amateurtwinmom.com

December 3rd @ Beverley A Baird Blog
Visit Beverley’s blog where Karen Brown Tyson talks about how to improve your writing life.
https://beverleyabaird.wordpress.com/

December 5th @ Break Even Books
Stop by Erik’s blog where you can read Karen Brown Tyson’s blog post about how to build your personal brand.
https://breakevenbooks.com/

December 5th @  Jill Sheets Blog
Stop by Jill’s blog today where you can read Karen Brown Tyson’s blog post about how to improve your writing life.
https://jillsheets.blogspot.com/

December 6th @ Beverley A Baird Blog
Visit Beverley’s blog again where she shares her thoughts about Karen Brown Tyson’s book Time to Refresh.
https://beverleyabaird.wordpress.com/

December 7th @ Bookworm Blog
Visit Anjanette’s blog again where she interviews author Karen Brown Tyson about her book Time to Refresh.
bookworm66.wordpress.com

December 8th @ A Storybook World
Visit Deirdra’s blog where you can read Karen Brown Tyson’s blog post about fearless writing.
http://www.astorybookworld.com/

December 9th @ Reducing Overload
Stop by Peggy’s blog to read author Karen Brown Tyson’s post about journaling and stress management.
http://reducingoverload.com/

December 13th @ Memoir Writer’s Journey
Visit Kathleen’s blog where you can read Karen Brown Tyson’s blog post about fearless writing.
https://krpooler.com/

December 13th @ M.C. Walker’s Blog
Visit M.C. Walker’s blog where she interviews author Karen Brown Tyson about her and her book Time to Refresh.
https://seeminoltawrite.com/

December 14th @ Strength 4 Spouses
Visit Wendi’s blog where you can read Karen Brown Tyson’s blog post about having faith during difficult times.
https://strength4spouses.blog/

December 15th @ Jessica’s Reading Room
Visit Jessica’s blog where you can read her thoughts on Karen Brown Tyson’s book Time to Refresh.
http://jessicasreadingroom.com

December 16th @ 12 Books
Visit Louise’s blog where she shares her opinion on Karen Brown Tyson’s book Time to Refresh.
http://www.12books.co.uk/

December 18th @ Look to the Western Sky
Visit Margo’s blog where you can read Karen Brown Tyson’s blog post about parenting.
https://www.margoldill.com/

December 20th @ Strength 4 Spouses
Visit Wendi’s blog again where you can read her opinion about Karen Brown Tyson’s book Time to Refresh.
https://strength4spouses.blog/

December 20th @ The Faerie Review
Visit Lily Shadowlyn’s blog where you can read Karen Brown Tyson’s blog post about journaling.
http://www.thefaeriereview.com/

December 21st @ The World of My Imagination
Visit Nicole’s blog where she shares her thoughts about Karen Brown Tyson’s book Time to Refresh.
http://theworldofmyimagination.blogspot.com

December 23rd @ Look to the Western Sky
Be sure to stop by Margo’s blog again where you find out what she had to say about Karen Brown Tyson’s book Time to Refresh.
https://www.margoldill.com/

December 23rd @ Coffee with Lacey
Visit Lacey’s blog where you can read Karen Brown Tyson’s blog post about journaling.
http://coffeewithlacey.wordpress.com

 December 24th @ Coffee with Lacey
Stop by Lacey’s blog again where she reviews Karen Brown Tyson’s book Time to Refresh.
http://coffeewithlacey.wordpress.com

December 27th @ The Frugalista Mom
Be sure to visit Rozelyn’s blog again where you can read Karen Brown Tyson’s blog post about change management.
http://thefrugalistamom.com/


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